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Smartly Leveraging Social Media for your Business: Practical Tips, Tweets & Tactics
The MCDM is a proud event partner for the upcoming WTIA Technology in Focus Series Event - Smartly Leveraging Social Media for Your Business: Practical Tips, Tweets & Tactics.
Herban Feast | Sodo Park
6/24/2009 | 5:00pm to 8:00pm
Companies that have social media strategies are finding them to be a valuable tool for driving customer engagement and building brand loyalty; one that translates into real revenue and increased customer satisfaction. Companies that don’t are finding out the hard way that their customers are using services like Twitter, Facebook, MySpace, YouTube and FriendFeed to share their experiences – both good and bad — with specific brands.
At a minimum, companies need to be aware of what’s being said about them in the millions of online conversations that take place every day. Ideally, they should learn how to be an active participant in them. This panel will provide a practical overview of how companies can put social media to work for them.
- Which social networks and social media platforms are appropriate for corporate participation?
- What are some key lessons learned from companies that have taken the plunge in social media?
- How do companies measure the impact and ROI of their social media efforts?
- How can my company get started?
Meet the Experts
- Chris Pirillo, Founder, Lockergnome (Moderator)
- Louise Rasho, Senior Manager - Marketing Communications, Microsoft Office Live
- Navin Mithel, Managing Director of e-Commerce and CRM, Alaska Airlines
- Blake Cahill, Senior Vice President Marketing, Visible Technologies
- Brian Goffman, CEO & Co-founder, Optify
To learn more about this event and register now please click here.
Video: Adam Metz on "There is No Secret Sauce"
Social Media Strategist Adam Metz gave a guest lecture Thursday, April 16 as part of MCDM Director Hanson Hosein's COM 581 class, "Social Production." Metz is is the author of "There is No Secret Sauce: A strategic guide to the social web."
Learn and share at Presentation Camp Seattle on April 4
PresentationCamp Seattle is an ad-hoc gathering of passionate folks who want to share, interact and spread the love around the topic of presentation design and delivery. It's for anyone interested in public speaking, pitching and presenting. Come to learn, come to share: everyone walks away knowing a little bit more.
Details:
Saturday, April 4, 2009
University of Washington, Seattle
Communication Building
8:30 a.m. to 4:30 p.m.
Twitter hashtags: #pcampsea
Watch video of 'Journalism on the Brink: Can Digital Save It?'
The University of Washington's Journalism program, in collaboration with the Online News Association, presented a free, public event on Wednesday, Feb. 25, "Journalism on the Brink: Can Digital Save It?" from 6:30 to 8 p.m. in Kane Hall 220.
The conversation was moderated by Hanson Hosein, a former Emmy Award-winning NBC journalist and now director of the Master of Communication in Digital Media at the University of Washington.
David Domke, UW Journalism chair and Department of Communication Acting Chair was host.
Hosein and Domke were joined by:
- Cory Bergman, MSNBC, expert on the future of local media through LostRemote.com, MyBallard.com;
- Ross Reynolds, host of KUOW's "The Conversation" and a researcher on public radio as a viable business model;
- Cory Haik, director of content at seattletimes.com;
- Monica Guzman, online reporter at Seattle P-I who has pioneered the effective use of social media tools to share her work; and
- John Cook, ex-P-I reporter who has created TechFlash, the go-to source for the Puget Sound tech community.
Private documentary screening "Rising from Ruins" Feb. 5
Friends of the MCDM and members of the UW community are invited to attend a free screening of MCDM Director Hanson Hosein's latest documentary film, "Independent America: Rising from Ruins." Hosein is showing the film as part of his "Storytelling and Multimedia" class.
The event: Thursday, February 5th 2009 6:00 p.m.
Communications 120, UW Campus
Open to friends of the MCDM and members of the UW community.
Three years after Hurricane Katrina’s onslaught, New Orleans is at a tipping point. Parts of the city still look like a war zone, the recovery further slowed by a bad economy and high energy prices.
Some neighborhoods remain half-populated, former residents scared away by a lack of essential services – particularly retail. As “The Shock Doctrine” author Naomi Klein told us, “New Orleans is still being destroyed.”
However, even as chain retailers are reluctant to return to the city in the aftermath of the storm, independent Mom & Pop stores immediately stepped into breach. “Independent America: Rising from Ruins” is the inspirational story of the small businesses that have risked everything to resurrect their neighborhoods.
From the city’s top chef (and former marine) who manned a soup kitchen, to the hardware store owner who kept looters at bay to provide vital supplies, this documentary shows how neighborhood Mom & Pops are crucial to community vitality – especially during times of disaster.
Learn from The Digital President on Jan. 15
Facebook. Twitter. Mybarackobama.com. Text messaging. The President-elect used all of these digital tools to devastating effect in the 2008 election. How did he do it? What strategic lessons can we learn from Barack Obama’s high-tech campaign? How might he deploy this online army of millions to govern? And does President Obama’s historic rise to the White House also propel social networking into the mainstream?
The answers to these important questions have a profound impact on the very near future of our democracy, as well as how we organize, communicate, and even do business in the digital age. Obama’s campaign manager, David Plouffe, describes it as a convergence between movement politics and business strategy. On the eve of the inauguration, join us for a dynamic, engaging UW Insight conversation that seeks to put this digital revolution in perspective.
The Event:
Thursday January 15, 2009
Johnson 102, UW Campus,
6:30pm reception (refreshments served).
Program starts at 7:00 p.m., with Q&A throughout.
Open to the public, free admission.
Presenters:
Prof. Lance Bennett, Political Science and Communication, on the digital tools.
Kathy Gill, Senior Lecturer, Department of Communication, on social media strategies.
Brett Horvath, Social Media Strategist; Pickens Plan, YourRevolution.org, on youth voter registration and the future.
Moderated by Hanson Hosein, Director, Master of Communication in Digital Media.
RSVP: http://upcoming.yahoo.com/event/1477748/?ps=8
MC in Digital Media Information Meeting
Thursday, Dec. 4
6:30-7:30 p.m.
Communications 126 (Seattle Campus)
You are cordially invited to attend an information session to learn more about the Master of Communication in Digital Media (MCDM) Program at the University of Washington. Hanson Hosein, director of MCDM, will introduce the focus of the program. He will be joined by students who will help answer your questions.
"Media in Crisis: The Journalist as Entrepreneur"
Friday, Nov. 14
4:30 p.m.
Communications 120
The Common Language Project (www.clpmag.org) will be the focus of a free, MCDM-sponsored workshop, "Media in Crisis: The Journalist as Entrepreneur" to be held on Friday, Nov. 14 at 4:30 p.m. in Communications 120. Open to all students, faculty and the general public. Assignment editors from local media will participate as well (KUOW, Seattle Times) to discuss realistic freelance expectations and the latest opportunities.
Three 20-something Seattle-ites have decided to skip the coffee-fetching internship positions and go straight into the journalism profession: by raising funds to report on under-covered stories around the world. They present an exciting new business model to future journalists and storytellers. How do they get paid? What are the copyright issues? How do they persuade established news organizations to acquire their content? How do they manage logistics on the ground in far-flung places? What are the best tools for this kind of work? How do you report for print, radio, and online all at the same time?
The CLP will also be available to attend at least two journalism classes the following week in order to interact directly with students who may want to follow up on this new approach to journalism.
Here are links to the latest work from the Common Language Project:
http://clpmag.org/content/contentpages/2008/eastafrica.php
(general multimedia portal to all of their recent East Africa reporting)
http://clpmag.org/content/contentpages/2008/video/Stoneville_TroubledWaters.php
(multimedia story about the shrinking of Lake Victoria--note audio beneath video window)
http://clpmag.org/content/contentpages/2008/articles/Stuteville_Kibera.php
(multimedia story about water issues in Nairobi slum--audio beneath video window)
http://www.clpmag.org/content/contentpages/2007/audio/Partnow_Duwamish.php
(recent award winning local radio series on The Duwamish)
"Leveraging Social Media"
A free roundtable discussion about organizing, protesting, or just selling stuff
Tuesday, October 7
6:30 - 8:00 P.M.
Communications 120 (discussion) | Communications 126 (reception)
How did 4 million people organize themselves to protest against FARC in Colombia? How did a presidential campaign raise $6.2 million in one day?
How did 40,000 people come together for a nationwide cleanup day in Estonia?
Through the use of social media and collaborative tools.
These online tools are changing the way people communicate and work together. How can organizers, entrepreneurs, activists, and do-gooders leverage the social web to aid their efforts?
Local social media experts Joey Mornin and Brett Horvath (Pickens Plan, Facebook online voter registration application) and faculty from the University of Washington will offer insight into the changing online landscape, and provide case studies of how activists and entrepreneurs have successfully leveraged social media. The seminar will be a collective brainstorming session to share ideas, tell stories, and think about how to get your message out into the digital age.
Complimentary refreshments will be provided.
RSVP via https://www.brownpapertickets.com/event/44880 (gives us a sense of our numbers, so please do register).
A great networking opportunity for all!
New Student Orientation & Reception
Dear Digital Media Students, Alums, and Faculty:
The MC in Digital Media Cohort 8 Reception and Orientation will launch Sunday, September 21, at the UW Waterfront Activities Center!
The barbeques will be heating up around 5 p.m. for the dinner reception. Come even earlier, by 3:30, to enjoy (we hope) Indian Summer on Lake Washington, snacks, beverages, a grassy lawn, boating, scenic walks, and a climbing wall.
Beginning at 4:00. Hanson will lead a dynamic exploration of the vision and direction of the digital media and the program. You are welcome to sit in on this and contribute.
Please let us know if you will come, and give us a count of your guests so we can have dinner ready. ALUMS: please let us know you are coming and how many guests with an email to charmer@u.washington.edu (for this evite invite, we mailed to the distribution list, so you aren't listed individually in the guest list).
More News from MCDM:
Congratulations MCDMers:
Chen, Elina C-P
Gordon, Magnus Simcha
Hu, Ming-I
Huang, Ying-Tzu
Laverty, Kevin Robert
Lin, Kai-Chen
Lin, Yu-Chung
Maedgen, Craig W
Pelc, Dominika Vera
Taylor, Shanna M
Teng, Fu-Yuan
Troisch, Thomas P
